The Brain Sell

When Science Meets Shopping

Business & Finance, Marketing & Sales, Research, Consumer Behaviour, Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book The Brain Sell by David Lewis, Quercus
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Author: David Lewis ISBN: 9781473644991
Publisher: Quercus Publication: September 23, 2013
Imprint: Nicholas Brealey Language: English
Author: David Lewis
ISBN: 9781473644991
Publisher: Quercus
Publication: September 23, 2013
Imprint: Nicholas Brealey
Language: English

Informed, illuminating, stimulating; you cannot afford to miss The Brain Sell!

Science has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

A revelatory inside story, The Brain Sell is a tale of engineered behaviors and "atomospherics"; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.

During his journey, Lewis explores fascinating questions such as:

- Why should a particular font used to describe soup make it taste better?
- Why do some retailers actively encourage shoppers to haggle?
- How do the tools and techniques of "the brain sell" influence shopper behavior, and what can you - as a retailer or marketer - learn from them?
- How concerned should you - as a consumer - be about these tools and techniques, and what can you do to protect yourself from them?

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Informed, illuminating, stimulating; you cannot afford to miss The Brain Sell!

Science has made the leap from the lab to come to a store near you - and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

A revelatory inside story, The Brain Sell is a tale of engineered behaviors and "atomospherics"; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.

During his journey, Lewis explores fascinating questions such as:

- Why should a particular font used to describe soup make it taste better?
- Why do some retailers actively encourage shoppers to haggle?
- How do the tools and techniques of "the brain sell" influence shopper behavior, and what can you - as a retailer or marketer - learn from them?
- How concerned should you - as a consumer - be about these tools and techniques, and what can you do to protect yourself from them?

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