The Brand Who Cried Wolf

Deliver on Your Company's Promise and Create Customers for Life

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book The Brand Who Cried Wolf by Scott Deming, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Scott Deming ISBN: 9780470923467
Publisher: Wiley Publication: July 2, 2010
Imprint: Wiley Language: English
Author: Scott Deming
ISBN: 9780470923467
Publisher: Wiley
Publication: July 2, 2010
Imprint: Wiley
Language: English

Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, customer service, shipping, product design, and marketing, in the branding process. The author discusses how to create powerful, emotional, and unique experiences for others, turn every customer into an evangelist, and greatly expand your reach of influence. Use this book to define your personal and professional brand.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, customer service, shipping, product design, and marketing, in the branding process. The author discusses how to create powerful, emotional, and unique experiences for others, turn every customer into an evangelist, and greatly expand your reach of influence. Use this book to define your personal and professional brand.

More books from Wiley

Cover of the book Therapeutic Activities for Children and Teens Coping with Health Issues by Scott Deming
Cover of the book Developing Core Literacy Proficiencies, Grade 9 by Scott Deming
Cover of the book Euro-Krise für Dummies by Scott Deming
Cover of the book Medical Uses of Statistics by Scott Deming
Cover of the book Lighting Design Basics by Scott Deming
Cover of the book Bioinformatics For Dummies by Scott Deming
Cover of the book Bayesian Analysis of Stochastic Process Models by Scott Deming
Cover of the book Rural Social Work by Scott Deming
Cover of the book Ore Deposits by Scott Deming
Cover of the book Enterprise Supply Chain Management by Scott Deming
Cover of the book The Intelligent Company by Scott Deming
Cover of the book Energy Demand and Climate Change by Scott Deming
Cover of the book Critical Thinking by Scott Deming
Cover of the book Blending Play Therapy with Cognitive Behavioral Therapy by Scott Deming
Cover of the book Welfare by Scott Deming
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy