The Business of Healthcare Innovation

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book The Business of Healthcare Innovation by , Cambridge University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781139540384
Publisher: Cambridge University Press Publication: July 26, 2012
Imprint: Cambridge University Press Language: English
Author:
ISBN: 9781139540384
Publisher: Cambridge University Press
Publication: July 26, 2012
Imprint: Cambridge University Press
Language: English

The Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology. For each sector, the book examines the basis and trends in scientific innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by more activist payers and consumers. Specific topics include market structure and competition, the economics and rationale of product development, pricing, sales and marketing, contract negotiations with buyers, alliances versus mergers, business strategies and prospects for growth. Written by professors of the Wharton School and industry executives, the book shows why healthcare sectors are such an important source of growth in any nation's economy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology. For each sector, the book examines the basis and trends in scientific innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by more activist payers and consumers. Specific topics include market structure and competition, the economics and rationale of product development, pricing, sales and marketing, contract negotiations with buyers, alliances versus mergers, business strategies and prospects for growth. Written by professors of the Wharton School and industry executives, the book shows why healthcare sectors are such an important source of growth in any nation's economy.

More books from Cambridge University Press

Cover of the book Strategic Management of Innovation and Design by
Cover of the book War and Cultural Heritage by
Cover of the book The Impulse to Gesture by
Cover of the book An Introduction to European Law by
Cover of the book International Trade in Sustainable Electricity by
Cover of the book The Economic Assessment of Mergers under European Competition Law by
Cover of the book Thin Film Shape Memory Alloys by
Cover of the book The Unmasking of English Dictionaries by
Cover of the book Jewish Messianic Thoughts in an Age of Despair by
Cover of the book Biological Classification by
Cover of the book The Political Philosophy of Zionism by
Cover of the book Incarceration Nation by
Cover of the book China's Military Power by
Cover of the book International Law and the Arctic by
Cover of the book Alexis de Tocqueville, the First Social Scientist by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy