The Business of Opera

Nonfiction, Entertainment, Music, Music Styles, Classical & Opera, Opera, Business & Finance, Management & Leadership, Industrial Management
Cover of the book The Business of Opera by , Taylor and Francis
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Author: ISBN: 9781317039549
Publisher: Taylor and Francis Publication: March 23, 2016
Imprint: Routledge Language: English
Author:
ISBN: 9781317039549
Publisher: Taylor and Francis
Publication: March 23, 2016
Imprint: Routledge
Language: English

The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors' aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors' aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century.

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