The Butterfly Effect in Competitive Markets

Driving Small Changes for Large Differences

Business & Finance, Career Planning & Job Hunting, Small Business, Management & Leadership, Management
Cover of the book The Butterfly Effect in Competitive Markets by . Rajagopal, Palgrave Macmillan UK
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Author: . Rajagopal ISBN: 9781137434975
Publisher: Palgrave Macmillan UK Publication: March 4, 2015
Imprint: Palgrave Macmillan Language: English
Author: . Rajagopal
ISBN: 9781137434975
Publisher: Palgrave Macmillan UK
Publication: March 4, 2015
Imprint: Palgrave Macmillan
Language: English

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

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This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

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