The Cambridge Handbook of Consumer Psychology

Nonfiction, Health & Well Being, Psychology, Applied Psychology, Business & Finance
Cover of the book The Cambridge Handbook of Consumer Psychology by , Cambridge University Press
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Author: ISBN: 9781316415184
Publisher: Cambridge University Press Publication: September 9, 2015
Imprint: Cambridge University Press Language: English
Author:
ISBN: 9781316415184
Publisher: Cambridge University Press
Publication: September 9, 2015
Imprint: Cambridge University Press
Language: English

Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings, and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings, and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology.

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