The Commercial Appropriation of Fame

A Cultural Analysis of the Right of Publicity and Passing Off

Nonfiction, Reference & Language, Law, Intellectual Property, Business & Finance
Cover of the book The Commercial Appropriation of Fame by David Tan, Cambridge University Press
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Author: David Tan ISBN: 9781108183710
Publisher: Cambridge University Press Publication: April 20, 2017
Imprint: Cambridge University Press Language: English
Author: David Tan
ISBN: 9781108183710
Publisher: Cambridge University Press
Publication: April 20, 2017
Imprint: Cambridge University Press
Language: English

Celebrities can sell anything from cars to clothing, and we are constantly fascinated by their influence over our lifestyle choices. This book makes an important contribution to legal scholarship about the laws governing the commercial appropriation of fame. Exploring the right of publicity in the US and the passing off action in the UK and Australia, David Tan demonstrates how an appreciation of the production, circulation and consumption of fame can be incorporated into a pragmatic framework to further the understanding of the laws protecting the commercial value of the celebrity personality. Using contemporary examples such as social media and appropriation art, Tan shows how present challenges for the law may be addressed using this cultural framework. This book will be of interest to intellectual property law academics, judges, practitioners and students in the US and common law jurisdictions, as well as those in the field of cultural studies.

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Celebrities can sell anything from cars to clothing, and we are constantly fascinated by their influence over our lifestyle choices. This book makes an important contribution to legal scholarship about the laws governing the commercial appropriation of fame. Exploring the right of publicity in the US and the passing off action in the UK and Australia, David Tan demonstrates how an appreciation of the production, circulation and consumption of fame can be incorporated into a pragmatic framework to further the understanding of the laws protecting the commercial value of the celebrity personality. Using contemporary examples such as social media and appropriation art, Tan shows how present challenges for the law may be addressed using this cultural framework. This book will be of interest to intellectual property law academics, judges, practitioners and students in the US and common law jurisdictions, as well as those in the field of cultural studies.

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