The Communication Scarcity in Agriculture

Business & Finance, Industries & Professions, Industries, Economics
Cover of the book The Communication Scarcity in Agriculture by Jessica Eise, Whitney Hodde, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jessica Eise, Whitney Hodde ISBN: 9781317231295
Publisher: Taylor and Francis Publication: July 15, 2016
Imprint: Routledge Language: English
Author: Jessica Eise, Whitney Hodde
ISBN: 9781317231295
Publisher: Taylor and Francis
Publication: July 15, 2016
Imprint: Routledge
Language: English

Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown.

This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire.

Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown.

This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire.

Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.

More books from Taylor and Francis

Cover of the book Monsters to Destroy by Jessica Eise, Whitney Hodde
Cover of the book Writing a New France, 1604-1632 by Jessica Eise, Whitney Hodde
Cover of the book Stalinism by Jessica Eise, Whitney Hodde
Cover of the book Dock Workers by Jessica Eise, Whitney Hodde
Cover of the book Social Movements, 1768-2004 by Jessica Eise, Whitney Hodde
Cover of the book Making Disease, Making Citizens by Jessica Eise, Whitney Hodde
Cover of the book The Rise and Fall of Fu Ren University, Beijing by Jessica Eise, Whitney Hodde
Cover of the book From Suburb to Shtetl by Jessica Eise, Whitney Hodde
Cover of the book Effective Learning and Teaching in Social Policy and Social Work by Jessica Eise, Whitney Hodde
Cover of the book Significant Differences by Jessica Eise, Whitney Hodde
Cover of the book Methods of Architectural Programming (Routledge Revivals) by Jessica Eise, Whitney Hodde
Cover of the book Doing Research in Organizations (RLE: Organizations) by Jessica Eise, Whitney Hodde
Cover of the book Music and Academia in Victorian Britain by Jessica Eise, Whitney Hodde
Cover of the book Biodiversity and Ecosystem Insecurity by Jessica Eise, Whitney Hodde
Cover of the book The Cathars and the Albigensian Crusade by Jessica Eise, Whitney Hodde
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy