The Complete Idiot's Guide to Marketing, 2nd edition
Priceless Pointers on the Classic “Four P’s”—Product, Place, Price, and Promotion
Business & Finance, Marketing & Sales, Advertising & Promotion
| Author: | Sarah White | ISBN: | 9781440696114 |
| Publisher: | DK Publishing | Publication: | November 4, 2003 |
| Imprint: | Alpha | Language: | English |
| Author: | Sarah White |
| ISBN: | 9781440696114 |
| Publisher: | DK Publishing |
| Publication: | November 4, 2003 |
| Imprint: | Alpha |
| Language: | English |
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:
€ Guerilla marketing
€ Marketing to Boomers and Latinos
€ Online marketing
€ Targeted-but-affordable direct mail
€ Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
€ Practical, do-it-yourself distribution strategies
€ Analysis of business segments and trends, and much more.
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:
€ Guerilla marketing
€ Marketing to Boomers and Latinos
€ Online marketing
€ Targeted-but-affordable direct mail
€ Sample marketing plans for several types of small businesses (as well as a couple of larger projects)
€ Practical, do-it-yourself distribution strategies
€ Analysis of business segments and trends, and much more.
