The Content Machine

Towards a Theory of Publishing from the Printing Press to the Digital Network

Nonfiction, Reference & Language, Language Arts, Communication, Writing & Publishing, Publishing, Business & Finance
Cover of the book The Content Machine by Michael Bhaskar, Anthem Press
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Author: Michael Bhaskar ISBN: 9780857281227
Publisher: Anthem Press Publication: October 1, 2013
Imprint: Anthem Press Language: English
Author: Michael Bhaskar
ISBN: 9780857281227
Publisher: Anthem Press
Publication: October 1, 2013
Imprint: Anthem Press
Language: English

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

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