The Convergence Crisis

An Impending Paradigm Shift in Advertising

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Reference & Language, Education & Teaching, History, Americas, United States
Cover of the book The Convergence Crisis by Joanna L. Jenkins, Peter Lang
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Joanna L. Jenkins ISBN: 9781454195665
Publisher: Peter Lang Publication: January 30, 2014
Imprint: Peter Lang Inc., International Academic Publishers Language: English
Author: Joanna L. Jenkins
ISBN: 9781454195665
Publisher: Peter Lang
Publication: January 30, 2014
Imprint: Peter Lang Inc., International Academic Publishers
Language: English

The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, the book provides a historical overview of significant events and socio-cultural economic factors that have occurred to explain how and why a [convergence] crisis has erupted in contemporary American advertising. Significant blurring of once-distinct boundaries and redistribution caused by convergence has led to new methods of communication being used in advertising and among audiences. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, the book provides a historical overview of significant events and socio-cultural economic factors that have occurred to explain how and why a [convergence] crisis has erupted in contemporary American advertising. Significant blurring of once-distinct boundaries and redistribution caused by convergence has led to new methods of communication being used in advertising and among audiences. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework.

More books from Peter Lang

Cover of the book Goetzendaemmerung Crépuscule des Idoles by Joanna L. Jenkins
Cover of the book Kritische Studie zur Evolutionstheorie by Joanna L. Jenkins
Cover of the book Political, Religious and Social Conflict in the States of Savoy, 14001700 by Joanna L. Jenkins
Cover of the book En torno a haber by Joanna L. Jenkins
Cover of the book Witkacy. Logos and the Elements by Joanna L. Jenkins
Cover of the book Communicating Care at the End of Life by Joanna L. Jenkins
Cover of the book Vom Wort zum Gebrauch by Joanna L. Jenkins
Cover of the book My Teaching, My Philosophy by Joanna L. Jenkins
Cover of the book Painted Devils, Siren Tongues by Joanna L. Jenkins
Cover of the book Dance and Politics by Joanna L. Jenkins
Cover of the book Here's Looking at You by Joanna L. Jenkins
Cover of the book Les routes du pétrole / Oil Routes by Joanna L. Jenkins
Cover of the book Lentreprise généalogique / The Genealogical Enterprise by Joanna L. Jenkins
Cover of the book Uses of African Antiquity in the Twentieth and Twenty-First Centuries by Joanna L. Jenkins
Cover of the book Le travail social hors murs et les enjeux de sa formalisation by Joanna L. Jenkins
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy