The Conversational Firm

Rethinking Bureaucracy in the Age of Social Media

Business & Finance, Human Resources & Personnel Management, Organizational Behavior, Business Reference, Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book The Conversational Firm by Catherine Turco, Columbia University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Catherine Turco ISBN: 9780231541954
Publisher: Columbia University Press Publication: September 6, 2016
Imprint: Columbia University Press Language: English
Author: Catherine Turco
ISBN: 9780231541954
Publisher: Columbia University Press
Publication: September 6, 2016
Imprint: Columbia University Press
Language: English

A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasn't always been easy. TechCo has confronted a number of challenges, and its experience reveals the essential elements of bureaucracy that remain even when a firm sets out to discard them. Through it all, TechCo serves as a powerful new model for how firms can navigate today's rapidly changing technological and cultural climate.

Catherine J. Turco was embedded within TechCo for ten months. The Conversational Firm is her ethnographic analysis of what worked at the company and what didn't. She offers multiple lessons for anyone curious about the effect of social media on the corporate environment and adds depth to debates over the new generation of employees reared on social media: Millennials who carry their technological habits and expectations into the workplace.

Marshaling insights from cultural and economic sociology, organizational theory, economics, technology studies, and anthropology, The Conversational Firm offers a nuanced analysis of corporate communication, control, and culture in the social media age.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A fast-growing social media marketing company, TechCo encourages all of its employees to speak up. By promoting open dialogue across the corporate hierarchy, the firm has fostered a uniquely engaged workforce and an enviable capacity for change. Yet the path hasn't always been easy. TechCo has confronted a number of challenges, and its experience reveals the essential elements of bureaucracy that remain even when a firm sets out to discard them. Through it all, TechCo serves as a powerful new model for how firms can navigate today's rapidly changing technological and cultural climate.

Catherine J. Turco was embedded within TechCo for ten months. The Conversational Firm is her ethnographic analysis of what worked at the company and what didn't. She offers multiple lessons for anyone curious about the effect of social media on the corporate environment and adds depth to debates over the new generation of employees reared on social media: Millennials who carry their technological habits and expectations into the workplace.

Marshaling insights from cultural and economic sociology, organizational theory, economics, technology studies, and anthropology, The Conversational Firm offers a nuanced analysis of corporate communication, control, and culture in the social media age.

More books from Columbia University Press

Cover of the book The Long War by Catherine Turco
Cover of the book Love and War by Catherine Turco
Cover of the book The Essay Film by Catherine Turco
Cover of the book Famine in North Korea by Catherine Turco
Cover of the book Perversion for Profit by Catherine Turco
Cover of the book Buddhism and Medicine by Catherine Turco
Cover of the book Social Work Practice with Survivors of Sex Trafficking and Commercial Sexual Exploitation by Catherine Turco
Cover of the book There Are Two Sexes by Catherine Turco
Cover of the book Friendlyvision by Catherine Turco
Cover of the book Seeking Justice in Child Sexual Abuse by Catherine Turco
Cover of the book The Politics of Losing by Catherine Turco
Cover of the book The Holy Mountain by Catherine Turco
Cover of the book The Freedom Schools by Catherine Turco
Cover of the book Hearst Over Hollywood by Catherine Turco
Cover of the book Love in Motion by Catherine Turco
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy