The Corporate Media Toolkit

Advanced Techniques for Producers, Writers and Directors

Nonfiction, Entertainment, Film, Direction & Production, Performing Arts, Art & Architecture, General Art, Art Technique
Cover of the book The Corporate Media Toolkit by Ray DiZazzo, Taylor and Francis
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Author: Ray DiZazzo ISBN: 9781351847742
Publisher: Taylor and Francis Publication: June 26, 2017
Imprint: Routledge Language: English
Author: Ray DiZazzo
ISBN: 9781351847742
Publisher: Taylor and Francis
Publication: June 26, 2017
Imprint: Routledge
Language: English

This book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development—project inception, client interactions, scriptwriting, preproduction, casting, auditions, production and postproduction—author Ray DiZazzo teaches readers how to "know what works" in corporate media, as well as an ability to focus on the nuance and subtleties that elevate typical media to a higher quality standard, whether it’s crafting an intelligent script, framing and lighting a shot correctly, or knowing what transition to use in the editing suite.

The book also features case studies illustrating real-life scenarios from the author and other corporate professionals, demonstrating these crucial techniques in practice. The Corporate Media Toolkit is a must-read for professionals and newcomers alike to bring their corporate media skills to the next level.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development—project inception, client interactions, scriptwriting, preproduction, casting, auditions, production and postproduction—author Ray DiZazzo teaches readers how to "know what works" in corporate media, as well as an ability to focus on the nuance and subtleties that elevate typical media to a higher quality standard, whether it’s crafting an intelligent script, framing and lighting a shot correctly, or knowing what transition to use in the editing suite.

The book also features case studies illustrating real-life scenarios from the author and other corporate professionals, demonstrating these crucial techniques in practice. The Corporate Media Toolkit is a must-read for professionals and newcomers alike to bring their corporate media skills to the next level.

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