The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

Business & Finance, Marketing & Sales
Cover of the book The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services by Cameron S. Foote, W. W. Norton & Company
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Author: Cameron S. Foote ISBN: 9780393733785
Publisher: W. W. Norton & Company Publication: November 14, 2011
Imprint: W. W. Norton & Company Language: English
Author: Cameron S. Foote
ISBN: 9780393733785
Publisher: W. W. Norton & Company
Publication: November 14, 2011
Imprint: W. W. Norton & Company
Language: English

The go-to guide on how to market a creative organization, why it is important, and what techniques work.

Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The go-to guide on how to market a creative organization, why it is important, and what techniques work.

Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.

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