The Cultural Side of Innovation

Adding Values

Business & Finance, Human Resources & Personnel Management, Organizational Behavior, Business Reference, Economics
Cover of the book The Cultural Side of Innovation by Dany Jacobs, Taylor and Francis
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Author: Dany Jacobs ISBN: 9781134747764
Publisher: Taylor and Francis Publication: November 12, 2013
Imprint: Routledge Language: English
Author: Dany Jacobs
ISBN: 9781134747764
Publisher: Taylor and Francis
Publication: November 12, 2013
Imprint: Routledge
Language: English

In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture’s influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation’s diffusion—and eventual success.

This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation’s various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented.

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In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture’s influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation’s diffusion—and eventual success.

This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation’s various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented.

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