The Curse of the Mogul

What's Wrong with the World's Leading Media Companies

Business & Finance, Business Reference, Corporate History, Industries & Professions, Industries, Finance & Investing
Cover of the book The Curse of the Mogul by Jonathan A. Knee, Bruce C. Greenwald, Ava Seave, Penguin Publishing Group
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Author: Jonathan A. Knee, Bruce C. Greenwald, Ava Seave ISBN: 9781101140741
Publisher: Penguin Publishing Group Publication: October 15, 2009
Imprint: Portfolio Language: English
Author: Jonathan A. Knee, Bruce C. Greenwald, Ava Seave
ISBN: 9781101140741
Publisher: Penguin Publishing Group
Publication: October 15, 2009
Imprint: Portfolio
Language: English

If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?

We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power.

By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?

We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power.

By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.

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