The Customer Century

Lessons from World Class Companies in Integrated Communications

Nonfiction, Social & Cultural Studies, Social Science, Sociology, Business & Finance
Cover of the book The Customer Century by Anders Gronstedt, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anders Gronstedt ISBN: 9781135268718
Publisher: Taylor and Francis Publication: November 12, 2012
Imprint: Routledge Language: English
Author: Anders Gronstedt
ISBN: 9781135268718
Publisher: Taylor and Francis
Publication: November 12, 2012
Imprint: Routledge
Language: English

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.

Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.

Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.

More books from Taylor and Francis

Cover of the book China's Bitter Victory: War with Japan, 1937-45 by Anders Gronstedt
Cover of the book Freedom to Learn by Anders Gronstedt
Cover of the book Creative Storytelling with Children at Risk by Anders Gronstedt
Cover of the book Shakespeare's Dramatic Art by Anders Gronstedt
Cover of the book The Death of Web 2.0 by Anders Gronstedt
Cover of the book Dancing Female by Anders Gronstedt
Cover of the book Islamic Law in Africa by Anders Gronstedt
Cover of the book Accounting and Distributive Justice by Anders Gronstedt
Cover of the book Romania under Communism by Anders Gronstedt
Cover of the book Teaching The Commons by Anders Gronstedt
Cover of the book An Alternative Philosophy of Development by Anders Gronstedt
Cover of the book Severus of Antioch by Anders Gronstedt
Cover of the book Effective Strategies for Protecting Human Rights by Anders Gronstedt
Cover of the book 100 Creative Writing Activities to Promote Positive Thinking by Anders Gronstedt
Cover of the book Four Classics on the Theory of Double-Entry Bookkeeping (RLE Accounting) by Anders Gronstedt
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy