The Customer Century

Lessons from World Class Companies in Integrated Communications

Nonfiction, Social & Cultural Studies, Social Science, Sociology, Business & Finance
Cover of the book The Customer Century by Anders Gronstedt, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anders Gronstedt ISBN: 9781135268718
Publisher: Taylor and Francis Publication: November 12, 2012
Imprint: Routledge Language: English
Author: Anders Gronstedt
ISBN: 9781135268718
Publisher: Taylor and Francis
Publication: November 12, 2012
Imprint: Routledge
Language: English

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.

Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.

Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.

More books from Taylor and Francis

Cover of the book Russia After Lenin by Anders Gronstedt
Cover of the book The Notion of Ditthi in Theravada Buddhism by Anders Gronstedt
Cover of the book The Romance Languages by Anders Gronstedt
Cover of the book Moroccan Foreign Policy under Mohammed VI, 1999-2014 by Anders Gronstedt
Cover of the book Confrontational Parent, The by Anders Gronstedt
Cover of the book Relational, Networked and Collaborative Approaches to Public Diplomacy by Anders Gronstedt
Cover of the book Cities, Citizens, and Technologies by Anders Gronstedt
Cover of the book Islam, Standards, and Technoscience by Anders Gronstedt
Cover of the book Tibetan Studies in Comparative Perspective by Anders Gronstedt
Cover of the book The Capitalist Mode of Power by Anders Gronstedt
Cover of the book Consuming Symbolic Goods by Anders Gronstedt
Cover of the book The Corporate Criminal by Anders Gronstedt
Cover of the book The Reflective Citizen by Anders Gronstedt
Cover of the book Screenwriting by Anders Gronstedt
Cover of the book Economics: The Key Concepts by Anders Gronstedt
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy