The Dark Side of Social Media

A Consumer Psychology Perspective

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Health & Well Being, Psychology, Applied Psychology
Cover of the book The Dark Side of Social Media by , Taylor and Francis
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Author: ISBN: 9781351683807
Publisher: Taylor and Francis Publication: September 14, 2017
Imprint: Routledge Language: English
Author:
ISBN: 9781351683807
Publisher: Taylor and Francis
Publication: September 14, 2017
Imprint: Routledge
Language: English

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.

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