The Definitive Book of Branding

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book The Definitive Book of Branding by , SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9789351504306
Publisher: SAGE Publications Publication: August 5, 2014
Imprint: Sage Publications Pvt. Ltd Language: English
Author:
ISBN: 9789351504306
Publisher: SAGE Publications
Publication: August 5, 2014
Imprint: Sage Publications Pvt. Ltd
Language: English

With the growing body of knowledge on branding, there are now more facets kompella_20banner.jpg of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. 
 
The book walks the reader through the different ways in which brands drive the company’s strategy, bring meaning to employees, instil passion in consumers, and maintain their appeal over time and across countries.

It does not look only at the marketing aspect of brands but also at the organizational aspects of branding, which provides a holistic approach to the subject.

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

With the growing body of knowledge on branding, there are now more facets kompella_20banner.jpg of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. 
 
The book walks the reader through the different ways in which brands drive the company’s strategy, bring meaning to employees, instil passion in consumers, and maintain their appeal over time and across countries.

It does not look only at the marketing aspect of brands but also at the organizational aspects of branding, which provides a holistic approach to the subject.

 

More books from SAGE Publications

Cover of the book Essential Statistics for the Behavioral Sciences by
Cover of the book Drama for Development by
Cover of the book Women's Agency and Social Change by
Cover of the book The SAGE Encyclopedia of Business Ethics and Society by
Cover of the book Purposeful Co-Teaching by
Cover of the book Researching Social Life by
Cover of the book Applying Communication Theory for Professional Life by
Cover of the book An Introduction to Stress and Health by
Cover of the book The SAGE Handbook of Industrial Relations by
Cover of the book Volatile Places by
Cover of the book Brain-Based Learning by
Cover of the book The Program Evaluation Standards by
Cover of the book The Basics of Media Writing by
Cover of the book Action Research for Business, Nonprofit, and Public Administration by
Cover of the book Dalit Assertion and the Unfinished Democratic Revolution by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy