The Design of Future Things
Business & Finance, Industries & Professions, Quality Control, Nonfiction, Health & Well Being, Psychology, Occupational & Industrial Psychology
| Author: | Don Norman | ISBN: | 9780465013036 |
| Publisher: | Basic Books | Publication: | May 12, 2009 |
| Imprint: | Basic Books | Language: | English |
| Author: | Don Norman |
| ISBN: | 9780465013036 |
| Publisher: | Basic Books |
| Publication: | May 12, 2009 |
| Imprint: | Basic Books |
| Language: | English |
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
