The Design of Things to Come

How Ordinary People Create Extraordinary Products

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book The Design of Things to Come by Craig M. Vogel, Peter Boatwright, Jonathan M. Cagan, Pearson Education
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Author: Craig M. Vogel, Peter Boatwright, Jonathan M. Cagan ISBN: 9780132715935
Publisher: Pearson Education Publication: June 28, 2011
Imprint: FT Press Language: English
Author: Craig M. Vogel, Peter Boatwright, Jonathan M. Cagan
ISBN: 9780132715935
Publisher: Pearson Education
Publication: June 28, 2011
Imprint: FT Press
Language: English

The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality.  The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before.

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The iPod is a harbinger of a revolution in product design: innovation that targets customer emotion, self-image, and fantasy, not just product function. Read the hidden stories behind BodyMedia's SenseWear body monitor, Herman Miller's Mirra Chair, Swiffer's mops, OXO's potato peelers, Adidas' intelligent shoes, the new Ford F-150 pickup truck, and many other winning innovations. Meet the innovators, learning how they inspire and motivate their people, as they shepherd their visions through corporate bureaucracy to profitable reality.  The authors deconstruct the entire process of design innovation, showing how it really works, and how today's smartest companies are innovating more effectively than ever before.

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