The Designing for Growth Field Book

A Step-by-Step Project Guide

Business & Finance, Management & Leadership, Management Science, Management
Cover of the book The Designing for Growth Field Book by Jeanne Liedtka, Tim Ogilvie, Columbia University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jeanne Liedtka, Tim Ogilvie ISBN: 9780231537087
Publisher: Columbia University Press Publication: January 14, 2014
Imprint: Columbia University Press Language: English
Author: Jeanne Liedtka, Tim Ogilvie
ISBN: 9780231537087
Publisher: Columbia University Press
Publication: January 14, 2014
Imprint: Columbia University Press
Language: English

In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach.

The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers—from direct observation to journey mapping, storytelling, and storyboarding—that power the design thinking process and help businesses align around a project to realize its full potential.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach.

The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers—from direct observation to journey mapping, storytelling, and storyboarding—that power the design thinking process and help businesses align around a project to realize its full potential.

More books from Columbia University Press

Cover of the book Carboniferous Giants and Mass Extinction by Jeanne Liedtka, Tim Ogilvie
Cover of the book Your Friend Forever, A. Lincoln by Jeanne Liedtka, Tim Ogilvie
Cover of the book Identifying with Nationality by Jeanne Liedtka, Tim Ogilvie
Cover of the book The Quakers in America by Jeanne Liedtka, Tim Ogilvie
Cover of the book Learning to Kneel by Jeanne Liedtka, Tim Ogilvie
Cover of the book A Confiscated Memory by Jeanne Liedtka, Tim Ogilvie
Cover of the book After the American Century by Jeanne Liedtka, Tim Ogilvie
Cover of the book When a Woman Becomes a Religious Dynasty by Jeanne Liedtka, Tim Ogilvie
Cover of the book In Their Parents' Voices by Jeanne Liedtka, Tim Ogilvie
Cover of the book Taxation in Developing Countries by Jeanne Liedtka, Tim Ogilvie
Cover of the book Visions of Belonging by Jeanne Liedtka, Tim Ogilvie
Cover of the book Global Markets, Domestic Institutions by Jeanne Liedtka, Tim Ogilvie
Cover of the book Heidegger's Black Notebooks by Jeanne Liedtka, Tim Ogilvie
Cover of the book Strolls with Pushkin by Jeanne Liedtka, Tim Ogilvie
Cover of the book Atheists in America by Jeanne Liedtka, Tim Ogilvie
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy