The Designing for Growth Field Book

A Step-by-Step Project Guide

Business & Finance, Management & Leadership, Management Science, Management
Cover of the book The Designing for Growth Field Book by Jeanne Liedtka, Tim Ogilvie, Columbia University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jeanne Liedtka, Tim Ogilvie ISBN: 9780231537087
Publisher: Columbia University Press Publication: January 14, 2014
Imprint: Columbia University Press Language: English
Author: Jeanne Liedtka, Tim Ogilvie
ISBN: 9780231537087
Publisher: Columbia University Press
Publication: January 14, 2014
Imprint: Columbia University Press
Language: English

In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach.

The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers—from direct observation to journey mapping, storytelling, and storyboarding—that power the design thinking process and help businesses align around a project to realize its full potential.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach.

The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers—from direct observation to journey mapping, storytelling, and storyboarding—that power the design thinking process and help businesses align around a project to realize its full potential.

More books from Columbia University Press

Cover of the book Love and War by Jeanne Liedtka, Tim Ogilvie
Cover of the book Rawls and Religion by Jeanne Liedtka, Tim Ogilvie
Cover of the book Audience Economics by Jeanne Liedtka, Tim Ogilvie
Cover of the book The Science of Chinese Buddhism by Jeanne Liedtka, Tim Ogilvie
Cover of the book Supply-Side Sustainability by Jeanne Liedtka, Tim Ogilvie
Cover of the book Broken Tablets by Jeanne Liedtka, Tim Ogilvie
Cover of the book The Columbia Companion to Modern Chinese Literature by Jeanne Liedtka, Tim Ogilvie
Cover of the book The Immigration Crucible by Jeanne Liedtka, Tim Ogilvie
Cover of the book The Forms of Youth by Jeanne Liedtka, Tim Ogilvie
Cover of the book They Live by Jeanne Liedtka, Tim Ogilvie
Cover of the book Pathologies of Reason by Jeanne Liedtka, Tim Ogilvie
Cover of the book The Origins of Neoliberalism by Jeanne Liedtka, Tim Ogilvie
Cover of the book The Ethical Economy by Jeanne Liedtka, Tim Ogilvie
Cover of the book Hearst Over Hollywood by Jeanne Liedtka, Tim Ogilvie
Cover of the book Records of Dispossession by Jeanne Liedtka, Tim Ogilvie
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy