The Development of Scientific Marketing in the Twentieth Century

Research for Sales in the Pharmaceutical Industry

Nonfiction, Health & Well Being, Medical, Reference, History
Cover of the book The Development of Scientific Marketing in the Twentieth Century by Jean-Paul Gaudilliere, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jean-Paul Gaudilliere ISBN: 9781317316862
Publisher: Taylor and Francis Publication: October 6, 2015
Imprint: Routledge Language: English
Author: Jean-Paul Gaudilliere
ISBN: 9781317316862
Publisher: Taylor and Francis
Publication: October 6, 2015
Imprint: Routledge
Language: English

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

More books from Taylor and Francis

Cover of the book Routledge International Handbook of Sexual Homicide Studies by Jean-Paul Gaudilliere
Cover of the book From Romanticism to Critical Theory by Jean-Paul Gaudilliere
Cover of the book Cities and Creativity from the Renaissance to the Present by Jean-Paul Gaudilliere
Cover of the book Kings, Country and Constitutions by Jean-Paul Gaudilliere
Cover of the book Social Orders and Social Classes in Europe Since 1500 by Jean-Paul Gaudilliere
Cover of the book Islamist Politics in the Middle East by Jean-Paul Gaudilliere
Cover of the book Primitive Expression and Dance Therapy by Jean-Paul Gaudilliere
Cover of the book Twentieth Century Christian Responses to Religious Pluralism by Jean-Paul Gaudilliere
Cover of the book Ending Child Abuse by Jean-Paul Gaudilliere
Cover of the book Rethinking Global Urbanism by Jean-Paul Gaudilliere
Cover of the book Happiness by Jean-Paul Gaudilliere
Cover of the book The Reform of Child Care Law by Jean-Paul Gaudilliere
Cover of the book Archaeology of Identity by Jean-Paul Gaudilliere
Cover of the book Leaving Home by Jean-Paul Gaudilliere
Cover of the book Sketching for Engineers and Architects by Jean-Paul Gaudilliere
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy