The Digital Business Start-Up Workbook

The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book The Digital Business Start-Up Workbook by Cheryl Rickman, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Cheryl Rickman ISBN: 9780857083050
Publisher: Wiley Publication: May 9, 2012
Imprint: Capstone Language: English
Author: Cheryl Rickman
ISBN: 9780857083050
Publisher: Wiley
Publication: May 9, 2012
Imprint: Capstone
Language: English

How do I know if my idea will work?
How do I decide on the business model?
How do I find my audience?

Your digital business start-up journey begins here.

From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.

Learn how to:

• Assess whether your business idea will work online/digitally
• Choose the right business model for your proposition and avoid wasting time
• Assess demand, viability and uncover untapped needs and gaps in the market
• Build a usable, engaging website and mobile app
• Create a buzz using social networking
• Drive high quality traffic to your site and convert visitors into paying customers
• Use search engine optimization (SEO) and marketing (SEM) tools effectively
• Raise finance and protect your business
• Build and maintain a strong brand
• Recruit and retain a strong team
• Sell the business or find a suitable successor.

Reviews for the book:

“If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com

“This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food)

“If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com

“Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How do I know if my idea will work?
How do I decide on the business model?
How do I find my audience?

Your digital business start-up journey begins here.

From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.

Learn how to:

• Assess whether your business idea will work online/digitally
• Choose the right business model for your proposition and avoid wasting time
• Assess demand, viability and uncover untapped needs and gaps in the market
• Build a usable, engaging website and mobile app
• Create a buzz using social networking
• Drive high quality traffic to your site and convert visitors into paying customers
• Use search engine optimization (SEO) and marketing (SEM) tools effectively
• Raise finance and protect your business
• Build and maintain a strong brand
• Recruit and retain a strong team
• Sell the business or find a suitable successor.

Reviews for the book:

“If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com

“This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food)

“If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com

“Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub

More books from Wiley

Cover of the book Nutraceutical and Functional Food Processing Technology by Cheryl Rickman
Cover of the book An Introduction to Pain and its relation to Nervous System Disorders by Cheryl Rickman
Cover of the book Soil Mechanics Fundamentals by Cheryl Rickman
Cover of the book Power Electronics for Renewable Energy Systems, Transportation and Industrial Applications by Cheryl Rickman
Cover of the book Macrocyclic Polyamines by Cheryl Rickman
Cover of the book Qualitative Research Methods by Cheryl Rickman
Cover of the book Personnel Selection by Cheryl Rickman
Cover of the book Green Processes by Cheryl Rickman
Cover of the book The Euro Crisis For Dummies by Cheryl Rickman
Cover of the book Crochet Patterns For Dummies by Cheryl Rickman
Cover of the book Designing Effective Assessment by Cheryl Rickman
Cover of the book Money Management For Canadians All-in-One Desk Reference For Dummies by Cheryl Rickman
Cover of the book Quantitative Credit Portfolio Management by Cheryl Rickman
Cover of the book Mein Auto repariert sich selbst by Cheryl Rickman
Cover of the book Atlas of Male Genitourethral Surgery by Cheryl Rickman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy