The Digitization of Business in China

Exploring the Transformation from Manufacturing to a Digital Service Hub

Business & Finance, Economics, International, Marketing & Sales, Consumer Behaviour
Cover of the book The Digitization of Business in China by , Springer International Publishing
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Author: ISBN: 9783319790480
Publisher: Springer International Publishing Publication: July 20, 2018
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9783319790480
Publisher: Springer International Publishing
Publication: July 20, 2018
Imprint: Palgrave Macmillan
Language: English

One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors observe and analyze the way that digitized applications can interlink with financial systems, developing new capabilities that help to yield competitive advantage. Covering both small to medium sized enterprises (SMEs) and globally orientated multinational enterprises (MNEs), this book is a valuable resource for those researching Asian business, or international business more generally, as well as innovation and technology management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors observe and analyze the way that digitized applications can interlink with financial systems, developing new capabilities that help to yield competitive advantage. Covering both small to medium sized enterprises (SMEs) and globally orientated multinational enterprises (MNEs), this book is a valuable resource for those researching Asian business, or international business more generally, as well as innovation and technology management.

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