The Discourse of Commercialization

A Multi-Perspectived Analysis

Nonfiction, Reference & Language, Language Arts, Linguistics
Cover of the book The Discourse of Commercialization by J. Crichton, Palgrave Macmillan UK
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Author: J. Crichton ISBN: 9780230295230
Publisher: Palgrave Macmillan UK Publication: November 24, 2010
Imprint: Palgrave Macmillan Language: English
Author: J. Crichton
ISBN: 9780230295230
Publisher: Palgrave Macmillan UK
Publication: November 24, 2010
Imprint: Palgrave Macmillan
Language: English

An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives.

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An examination of how the commercialization of professional practice is implicated in its organizational discourses. Drawing on a study of ELT colleges, the book explores how teaching practices are permeated and challenged by a 'discourse of commercialization' through which market priorities become normative in teachers' professional lives.

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