The Economics of Information Technology

An Introduction

Business & Finance, Management & Leadership, Industrial Management, Economics
Cover of the book The Economics of Information Technology by Hal R. Varian, Joseph Farrell, Carl Shapiro, Cambridge University Press
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Author: Hal R. Varian, Joseph Farrell, Carl Shapiro ISBN: 9781107386037
Publisher: Cambridge University Press Publication: December 23, 2004
Imprint: Cambridge University Press Language: English
Author: Hal R. Varian, Joseph Farrell, Carl Shapiro
ISBN: 9781107386037
Publisher: Cambridge University Press
Publication: December 23, 2004
Imprint: Cambridge University Press
Language: English

The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.

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