The Economics of Quality, Grades and Brands (Routledge Revivals)

Business & Finance, Marketing & Sales, Industrial, Industries & Professions, Quality Control, Business Reference, Corporate History
Cover of the book The Economics of Quality, Grades and Brands (Routledge Revivals) by Peter Bowbrick, Taylor and Francis
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Author: Peter Bowbrick ISBN: 9781317645047
Publisher: Taylor and Francis Publication: August 1, 2014
Imprint: Routledge Language: English
Author: Peter Bowbrick
ISBN: 9781317645047
Publisher: Taylor and Francis
Publication: August 1, 2014
Imprint: Routledge
Language: English

Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies.

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Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies.

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