The Email Revolution

Unleashing the Power to Connect

Business & Finance, Business Reference, Business Communication, Marketing & Sales, Sales & Selling, Management & Leadership, Management
Cover of the book The Email Revolution by V. A. Shiva Ayyadurai, Allworth
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: V. A. Shiva Ayyadurai ISBN: 9781621533856
Publisher: Allworth Publication: September 13, 2013
Imprint: Allworth Language: English
Author: V. A. Shiva Ayyadurai
ISBN: 9781621533856
Publisher: Allworth
Publication: September 13, 2013
Imprint: Allworth
Language: English

In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers—opportunities of which organizations everywhere were failing to take advantage.

Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes.

Don’t miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers—opportunities of which organizations everywhere were failing to take advantage.

Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes.

Don’t miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine.

More books from Allworth

Cover of the book The Screenwriter's Legal Guide by V. A. Shiva Ayyadurai
Cover of the book Ethics and the Visual Arts by V. A. Shiva Ayyadurai
Cover of the book Singing in Musical Theatre by V. A. Shiva Ayyadurai
Cover of the book An Actor Rehearses by V. A. Shiva Ayyadurai
Cover of the book Art Without Compromise by V. A. Shiva Ayyadurai
Cover of the book How to Shoot Great Travel Photos by V. A. Shiva Ayyadurai
Cover of the book How to Sell Anything by V. A. Shiva Ayyadurai
Cover of the book Digital Technical Theater Simplified by V. A. Shiva Ayyadurai
Cover of the book Clues to Acting Shakespeare (Third Edition) by V. A. Shiva Ayyadurai
Cover of the book The Designer's Guide to Presenting Numbers, Figures, and Charts by V. A. Shiva Ayyadurai
Cover of the book Your Child's Career in Music and Entertainment by V. A. Shiva Ayyadurai
Cover of the book How to Start a Faux Painting or Mural Business by V. A. Shiva Ayyadurai
Cover of the book The Industrial Design Reader by V. A. Shiva Ayyadurai
Cover of the book The Law (in Plain English) for Small Business (Fifth Edition) by V. A. Shiva Ayyadurai
Cover of the book Graphic Design Reader by V. A. Shiva Ayyadurai
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy