The Entrance in Foreign Markets in the Field of Biotechnology and the Consideration of Socio-Cultural Particularities

Using the example of SeaLife Pharma

Business & Finance
Cover of the book The Entrance in Foreign Markets in the Field of Biotechnology and the Consideration of Socio-Cultural Particularities by Sebastian Maiwald, GRIN Publishing
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Author: Sebastian Maiwald ISBN: 9783640562640
Publisher: GRIN Publishing Publication: March 11, 2010
Imprint: GRIN Publishing Language: English
Author: Sebastian Maiwald
ISBN: 9783640562640
Publisher: GRIN Publishing
Publication: March 11, 2010
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2010 in the subject Business economics - General, grade: 1,0, Württembergische Verwaltungs- und Wirtschafts-Akademie e.V., language: English, abstract: This paper describes the term biotechnology and how a small Austrian startup enterprise could enter into foreign markets. The paper combines knowledge of Intercultural and International Management constantly referring to biotechnology. This paper is divided into 3 major chapters. The second chapter defines biotechnology generally and furthermore gives an insight in marine biotechnology using the example of a concrete enterprise. Afterwards cultural and socio-political particularities in the fields of biotechnology are explained based on Austria where this startup enterprise is headquartered and currently operating. The fourth chapter concentrates on concrete foreign market entry strategies which could be applied by this startup enterprise. Finally every aspect is summarized and a final recommendation is given.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2010 in the subject Business economics - General, grade: 1,0, Württembergische Verwaltungs- und Wirtschafts-Akademie e.V., language: English, abstract: This paper describes the term biotechnology and how a small Austrian startup enterprise could enter into foreign markets. The paper combines knowledge of Intercultural and International Management constantly referring to biotechnology. This paper is divided into 3 major chapters. The second chapter defines biotechnology generally and furthermore gives an insight in marine biotechnology using the example of a concrete enterprise. Afterwards cultural and socio-political particularities in the fields of biotechnology are explained based on Austria where this startup enterprise is headquartered and currently operating. The fourth chapter concentrates on concrete foreign market entry strategies which could be applied by this startup enterprise. Finally every aspect is summarized and a final recommendation is given.

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