The Essentials of Business Research Methods

Business & Finance
Cover of the book The Essentials of Business Research Methods by Joe F. Hair Jr., Michael Page, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Joe F. Hair Jr., Michael Page ISBN: 9781317508267
Publisher: Taylor and Francis Publication: August 14, 2015
Imprint: Routledge Language: English
Author: Joe F. Hair Jr., Michael Page
ISBN: 9781317508267
Publisher: Taylor and Francis
Publication: August 14, 2015
Imprint: Routledge
Language: English

Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.

This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.

This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.

More books from Taylor and Francis

Cover of the book The Space and Practice of Reading by Joe F. Hair Jr., Michael Page
Cover of the book Cognitive Therapy for Personality Disorders by Joe F. Hair Jr., Michael Page
Cover of the book The Self Psychology of Addiction and its Treatment by Joe F. Hair Jr., Michael Page
Cover of the book Ambivalent Europeans by Joe F. Hair Jr., Michael Page
Cover of the book The Promised Land? by Joe F. Hair Jr., Michael Page
Cover of the book Prisoners of the White House by Joe F. Hair Jr., Michael Page
Cover of the book Michotte's Experimental Phenomenology of Perception by Joe F. Hair Jr., Michael Page
Cover of the book Mind, Code and Context by Joe F. Hair Jr., Michael Page
Cover of the book Health and Safety in Brief by Joe F. Hair Jr., Michael Page
Cover of the book Security, Socialisation and Affect in Indian Families by Joe F. Hair Jr., Michael Page
Cover of the book The Rise of the Labour Party 1893-1931 by Joe F. Hair Jr., Michael Page
Cover of the book A Dictionary of British Institutions by Joe F. Hair Jr., Michael Page
Cover of the book Romance and Sex in Adolescence and Emerging Adulthood by Joe F. Hair Jr., Michael Page
Cover of the book A Jurisprudence of Movement by Joe F. Hair Jr., Michael Page
Cover of the book 2000 Tips for Trainers and Staff Developers by Joe F. Hair Jr., Michael Page
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy