The Ethical Consumer

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book The Ethical Consumer by Rob Harrison, Mr Terry Newholm, Deirdre Shaw, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Rob Harrison, Mr Terry Newholm, Deirdre Shaw ISBN: 9781446229439
Publisher: SAGE Publications Publication: March 15, 2005
Imprint: SAGE Publications Ltd Language: English
Author: Rob Harrison, Mr Terry Newholm, Deirdre Shaw
ISBN: 9781446229439
Publisher: SAGE Publications
Publication: March 15, 2005
Imprint: SAGE Publications Ltd
Language: English

`This book is not simply the best book on the remarkable phenomenon of today's ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a new consumer movement. These are the issues of our time' - Ed Mayo, Chief Executive of the UK's National Consumer Council (NCC)

Who are ethical consumers and why are they on the rise? Leading the way towards answering this question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together the diverse experiences of scholars, campaigners and business practitioners from the international community.

The chapters in this book explore:

- ethical consumer behaviours, motivation and narratives

- the social, political and theoretical contexts in which ethical consumers operate

- the responsibilities of businesses and the effectiveness of ethical consumer actions

Contributions are informed by a broad range of research methods, from case studies, focus groups to surveys and interviews.

The text is of interest to business related graduates, undergraduates and their tutors on courses relating to consumption. It will also be relevant to academics in other disciplines, as well as to politicians, producers, practitioners, campaigners and not least consumers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

`This book is not simply the best book on the remarkable phenomenon of today's ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a new consumer movement. These are the issues of our time' - Ed Mayo, Chief Executive of the UK's National Consumer Council (NCC)

Who are ethical consumers and why are they on the rise? Leading the way towards answering this question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together the diverse experiences of scholars, campaigners and business practitioners from the international community.

The chapters in this book explore:

- ethical consumer behaviours, motivation and narratives

- the social, political and theoretical contexts in which ethical consumers operate

- the responsibilities of businesses and the effectiveness of ethical consumer actions

Contributions are informed by a broad range of research methods, from case studies, focus groups to surveys and interviews.

The text is of interest to business related graduates, undergraduates and their tutors on courses relating to consumption. It will also be relevant to academics in other disciplines, as well as to politicians, producers, practitioners, campaigners and not least consumers.

More books from SAGE Publications

Cover of the book Effective Medium-term Planning for Teachers by Rob Harrison, Mr Terry Newholm, Deirdre Shaw
Cover of the book An Indian Political Life by Rob Harrison, Mr Terry Newholm, Deirdre Shaw
Cover of the book The SAGE Handbook of Curriculum, Pedagogy and Assessment by Rob Harrison, Mr Terry Newholm, Deirdre Shaw
Cover of the book Creativity in the Primary Classroom by Rob Harrison, Mr Terry Newholm, Deirdre Shaw
Cover of the book The Handbook of Cross-Cultural Management Research by Rob Harrison, Mr Terry Newholm, Deirdre Shaw
Cover of the book Teaching Literacy in the Visible Learning Classroom, Grades 6-12 by Rob Harrison, Mr Terry Newholm, Deirdre Shaw
Cover of the book Planning Classroom Management by Rob Harrison, Mr Terry Newholm, Deirdre Shaw
Cover of the book Deep Learning by Rob Harrison, Mr Terry Newholm, Deirdre Shaw
Cover of the book The Global Fourth Way by Rob Harrison, Mr Terry Newholm, Deirdre Shaw
Cover of the book Fundraising by Rob Harrison, Mr Terry Newholm, Deirdre Shaw
Cover of the book Instructional Strategies for Students With Mild, Moderate, and Severe Intellectual Disability by Rob Harrison, Mr Terry Newholm, Deirdre Shaw
Cover of the book The Anti-Bullying Handbook by Rob Harrison, Mr Terry Newholm, Deirdre Shaw
Cover of the book A Conceptual Guide to Statistics Using SPSS by Rob Harrison, Mr Terry Newholm, Deirdre Shaw
Cover of the book Employment Relations in the United States by Rob Harrison, Mr Terry Newholm, Deirdre Shaw
Cover of the book Politics in Russia by Rob Harrison, Mr Terry Newholm, Deirdre Shaw
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy