The Evolution and Social Impact of Video Game Economics

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book The Evolution and Social Impact of Video Game Economics by Hsuan-Yi Chou, Mark D. Cruea, Steve Cuff, Casey B. Hart, Brent Kice, Bjarke Liboriussen, Casey O'Donnell, Jan Švelch, Christopher Terry, Shaojung Sharon Wang, Emma Whatman, Lexington Books
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Author: Hsuan-Yi Chou, Mark D. Cruea, Steve Cuff, Casey B. Hart, Brent Kice, Bjarke Liboriussen, Casey O'Donnell, Jan Švelch, Christopher Terry, Shaojung Sharon Wang, Emma Whatman ISBN: 9781498543422
Publisher: Lexington Books Publication: July 13, 2017
Imprint: Lexington Books Language: English
Author: Hsuan-Yi Chou, Mark D. Cruea, Steve Cuff, Casey B. Hart, Brent Kice, Bjarke Liboriussen, Casey O'Donnell, Jan Švelch, Christopher Terry, Shaojung Sharon Wang, Emma Whatman
ISBN: 9781498543422
Publisher: Lexington Books
Publication: July 13, 2017
Imprint: Lexington Books
Language: English

Today, consumers of video games spend over $22.4 billion each year; using more complex and multi-layered strategies, game developers attempt to extend the profitability of their products from a simple one-time sale, to continuous engagement with the consumer. The Evolution and Social Impact of Video Game Economics examines paradigmatic changes in the economic structure of the video game industry from a media effects and game design perspective. This book explores how game developers have changed how they engage players in order to facilitate continuous financial transactions. Contributors look from the advent of microtransactions and downloadable content (DLCs) to the impact of planned obsolescence, impulse buying, and emotional control. This collection takes a broad view of the game dynamics and market forces that drive the video game industry, and features international contributors from Asia, Europe, and Australia.

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Today, consumers of video games spend over $22.4 billion each year; using more complex and multi-layered strategies, game developers attempt to extend the profitability of their products from a simple one-time sale, to continuous engagement with the consumer. The Evolution and Social Impact of Video Game Economics examines paradigmatic changes in the economic structure of the video game industry from a media effects and game design perspective. This book explores how game developers have changed how they engage players in order to facilitate continuous financial transactions. Contributors look from the advent of microtransactions and downloadable content (DLCs) to the impact of planned obsolescence, impulse buying, and emotional control. This collection takes a broad view of the game dynamics and market forces that drive the video game industry, and features international contributors from Asia, Europe, and Australia.

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