The Fantasy Sport Industry

Games within Games

Nonfiction, Sports, Reference
Cover of the book The Fantasy Sport Industry by Andrew C. Billings, Brody J. Ruihley, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Andrew C. Billings, Brody J. Ruihley ISBN: 9781136318047
Publisher: Taylor and Francis Publication: July 24, 2013
Imprint: Routledge Language: English
Author: Andrew C. Billings, Brody J. Ruihley
ISBN: 9781136318047
Publisher: Taylor and Francis
Publication: July 24, 2013
Imprint: Routledge
Language: English

Fantasy sport has become big business. Recent estimates suggest that there as many as 33 million fantasy sport participants in the US alone, spending $3bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and a significant and growing component of the contemporary sports economy.

This book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport, the motivations of fantasy sport players and their significance as heavy consumers of sport media and as ultra-fans. It also draws cross-cultural comparisons between fantasy sport players in the US, UK, Europe and beyond.

The Fantasy Sport Industry examines the key commercial and media stakeholders in the production and development of fantasy sport, and points to new directions for the fantasy sport industry within modern sport business. It is therefore, fascinating reading for any student, scholar or professional with an interest in sports media, sports business, fandom, the relationship between sport and society, or cultural studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Fantasy sport has become big business. Recent estimates suggest that there as many as 33 million fantasy sport participants in the US alone, spending $3bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and a significant and growing component of the contemporary sports economy.

This book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport, the motivations of fantasy sport players and their significance as heavy consumers of sport media and as ultra-fans. It also draws cross-cultural comparisons between fantasy sport players in the US, UK, Europe and beyond.

The Fantasy Sport Industry examines the key commercial and media stakeholders in the production and development of fantasy sport, and points to new directions for the fantasy sport industry within modern sport business. It is therefore, fascinating reading for any student, scholar or professional with an interest in sports media, sports business, fandom, the relationship between sport and society, or cultural studies.

More books from Taylor and Francis

Cover of the book The African City by Andrew C. Billings, Brody J. Ruihley
Cover of the book China's Search for Democracy: The Students and Mass Movement of 1989 by Andrew C. Billings, Brody J. Ruihley
Cover of the book Teacher Quality and Teacher Education Quality by Andrew C. Billings, Brody J. Ruihley
Cover of the book The Songs of Joni Mitchell by Andrew C. Billings, Brody J. Ruihley
Cover of the book The Educator's Guide to Producing New Media and Open Educational Resources by Andrew C. Billings, Brody J. Ruihley
Cover of the book The Historical Revolution (Routledge Revivals) by Andrew C. Billings, Brody J. Ruihley
Cover of the book Criminal Behavior Systems by Andrew C. Billings, Brody J. Ruihley
Cover of the book Doing Sociology of Education (RLE Edu L) by Andrew C. Billings, Brody J. Ruihley
Cover of the book Movement Sciences by Andrew C. Billings, Brody J. Ruihley
Cover of the book How Children Discover New Strategies by Andrew C. Billings, Brody J. Ruihley
Cover of the book Mobile Media in the Asia-Pacific by Andrew C. Billings, Brody J. Ruihley
Cover of the book Flexible Workers by Andrew C. Billings, Brody J. Ruihley
Cover of the book Armed Drones and Globalization in the Asymmetric War on Terror by Andrew C. Billings, Brody J. Ruihley
Cover of the book An Introduction to Philosophical Analysis by Andrew C. Billings, Brody J. Ruihley
Cover of the book Responsible Leadership by Andrew C. Billings, Brody J. Ruihley
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy