The Father of Spin

Edward L. Bernays and the Birth of Public Relations

Biography & Memoir, Political
Cover of the book The Father of Spin by Larry Tye, Picador
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Author: Larry Tye ISBN: 9781466818767
Publisher: Picador Publication: September 1, 2002
Imprint: Picador Language: English
Author: Larry Tye
ISBN: 9781466818767
Publisher: Picador
Publication: September 1, 2002
Imprint: Picador
Language: English

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.

Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.

Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

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