The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition

Eradicating Poverty Through Profits

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition by C.K. Prahalad, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: C.K. Prahalad ISBN: 9780137042067
Publisher: Pearson Education Publication: July 15, 2009
Imprint: FT Press Language: English
Author: C.K. Prahalad
ISBN: 9780137042067
Publisher: Pearson Education
Publication: July 15, 2009
Imprint: FT Press
Language: English

Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.

More books from Pearson Education

Cover of the book Atonement: York Notes for A-level by C.K. Prahalad
Cover of the book Rethinking Marketing by C.K. Prahalad
Cover of the book Microsoft Azure Essentials Azure Web Apps for Developers by C.K. Prahalad
Cover of the book Study Skills for Science, Engineering and Technology Students by C.K. Prahalad
Cover of the book Sams Teach Yourself Google+ in 10 Minutes by C.K. Prahalad
Cover of the book CCIE Routing and Switching v5.0 Official Cert Guide, Volume 2 by C.K. Prahalad
Cover of the book OS X Mountain Lion Absolute Beginner's Guide by C.K. Prahalad
Cover of the book Sams Teach Yourself Google Places in 10 Minutes by C.K. Prahalad
Cover of the book Continuous Integration by C.K. Prahalad
Cover of the book Photographing Rivers, Lakes, and Falling Water by C.K. Prahalad
Cover of the book How to Use Social Networking for Your Job Search by C.K. Prahalad
Cover of the book Making Better Sense by C.K. Prahalad
Cover of the book Moral Intelligence 2.0 by C.K. Prahalad
Cover of the book A Novice's Guide to Speaking in Public by C.K. Prahalad
Cover of the book Applying Design for Six Sigma to Software and Hardware Systems by C.K. Prahalad
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy