The Fundamentals of Design Management

Nonfiction, Art & Architecture, General Art, Reference, Graphic Art & Design, General Design, Business & Finance
Cover of the book The Fundamentals of Design Management by Kathryn Best, Bloomsbury Publishing
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Author: Kathryn Best ISBN: 9781350034570
Publisher: Bloomsbury Publishing Publication: November 2, 2017
Imprint: Bloomsbury Visual Arts Language: English
Author: Kathryn Best
ISBN: 9781350034570
Publisher: Bloomsbury Publishing
Publication: November 2, 2017
Imprint: Bloomsbury Visual Arts
Language: English

The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media.

The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.

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The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media.

The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.

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