The Global Economics of Sport

Nonfiction, Sports, Reference
Cover of the book The Global Economics of Sport by Chris Gratton, Dongfeng Liu, Girish Ramchandani, Darryl Wilson, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Chris Gratton, Dongfeng Liu, Girish Ramchandani, Darryl Wilson ISBN: 9781136660931
Publisher: Taylor and Francis Publication: August 21, 2012
Imprint: Routledge Language: English
Author: Chris Gratton, Dongfeng Liu, Girish Ramchandani, Darryl Wilson
ISBN: 9781136660931
Publisher: Taylor and Francis
Publication: August 21, 2012
Imprint: Routledge
Language: English

Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country's sport market is now international in terms of its influences and opportunities.

This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis. Starting with a survey of the changing nature of the sports market over the last hundred years, the book explores the difficulties of measuring the true scale and impact of the global sports economy, employing a wealth of empirical data to define and analyze the sports market and all its sub-sectors. In doing so, the book draws on case studies from the UK, Europe, North America and beyond. This book is essential reading for any student or professional with an interest in the economics of sport.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country's sport market is now international in terms of its influences and opportunities.

This book is the first to examine the economics of contemporary sport using the global market as the primary unit of analysis. Starting with a survey of the changing nature of the sports market over the last hundred years, the book explores the difficulties of measuring the true scale and impact of the global sports economy, employing a wealth of empirical data to define and analyze the sports market and all its sub-sectors. In doing so, the book draws on case studies from the UK, Europe, North America and beyond. This book is essential reading for any student or professional with an interest in the economics of sport.

More books from Taylor and Francis

Cover of the book Black Resistance in the Americas by Chris Gratton, Dongfeng Liu, Girish Ramchandani, Darryl Wilson
Cover of the book Reinsuring Clauses by Chris Gratton, Dongfeng Liu, Girish Ramchandani, Darryl Wilson
Cover of the book Pseudo-Kodinos and the Constantinopolitan Court: Offices and Ceremonies by Chris Gratton, Dongfeng Liu, Girish Ramchandani, Darryl Wilson
Cover of the book The Political Economy of Rural Poverty by Chris Gratton, Dongfeng Liu, Girish Ramchandani, Darryl Wilson
Cover of the book The International Labour Organisation by Chris Gratton, Dongfeng Liu, Girish Ramchandani, Darryl Wilson
Cover of the book Women in Law and Lawmaking in Nineteenth and Twentieth-Century Europe by Chris Gratton, Dongfeng Liu, Girish Ramchandani, Darryl Wilson
Cover of the book Refugee Women by Chris Gratton, Dongfeng Liu, Girish Ramchandani, Darryl Wilson
Cover of the book Writing and Society by Chris Gratton, Dongfeng Liu, Girish Ramchandani, Darryl Wilson
Cover of the book Critical Approaches to American Working-Class Literature by Chris Gratton, Dongfeng Liu, Girish Ramchandani, Darryl Wilson
Cover of the book Modelling Early Christianity by Chris Gratton, Dongfeng Liu, Girish Ramchandani, Darryl Wilson
Cover of the book Building a People-Oriented Security Community the ASEAN way by Chris Gratton, Dongfeng Liu, Girish Ramchandani, Darryl Wilson
Cover of the book Glitch Art in Theory and Practice by Chris Gratton, Dongfeng Liu, Girish Ramchandani, Darryl Wilson
Cover of the book Personal Influence by Chris Gratton, Dongfeng Liu, Girish Ramchandani, Darryl Wilson
Cover of the book In The Shadows of Glories Past by Chris Gratton, Dongfeng Liu, Girish Ramchandani, Darryl Wilson
Cover of the book Media Sociology by Chris Gratton, Dongfeng Liu, Girish Ramchandani, Darryl Wilson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy