The Growth Drivers

The Definitive Guide to Transforming Marketing Capabilities

Business & Finance, Marketing & Sales
Cover of the book The Growth Drivers by Andy Bird, Mhairi McEwan, Wiley
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Author: Andy Bird, Mhairi McEwan ISBN: 9781119961192
Publisher: Wiley Publication: November 9, 2011
Imprint: Wiley Language: English
Author: Andy Bird, Mhairi McEwan
ISBN: 9781119961192
Publisher: Wiley
Publication: November 9, 2011
Imprint: Wiley
Language: English

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.

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