The Growth Drivers

The Definitive Guide to Transforming Marketing Capabilities

Business & Finance, Marketing & Sales
Cover of the book The Growth Drivers by Andy Bird, Mhairi McEwan, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Andy Bird, Mhairi McEwan ISBN: 9781119961192
Publisher: Wiley Publication: November 9, 2011
Imprint: Wiley Language: English
Author: Andy Bird, Mhairi McEwan
ISBN: 9781119961192
Publisher: Wiley
Publication: November 9, 2011
Imprint: Wiley
Language: English

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.

More books from Wiley

Cover of the book Reconciliation of Geometry and Perception in Radiation Physics by Andy Bird, Mhairi McEwan
Cover of the book Bullying Prevention for Schools by Andy Bird, Mhairi McEwan
Cover of the book Sage 50 For Dummies Three e-book Bundle: Sage 50 For Dummies; Bookkeeping For Dummies and Understanding Business Accounting For Dummies by Andy Bird, Mhairi McEwan
Cover of the book The Demise of the Dollar... by Andy Bird, Mhairi McEwan
Cover of the book ABC of Ear, Nose and Throat by Andy Bird, Mhairi McEwan
Cover of the book Unleashing Excellence by Andy Bird, Mhairi McEwan
Cover of the book How to Retire in 12 Months by Andy Bird, Mhairi McEwan
Cover of the book Carbon Cycling in Northern Peatlands by Andy Bird, Mhairi McEwan
Cover of the book The No Complaining Rule by Andy Bird, Mhairi McEwan
Cover of the book A Gift to my Children by Andy Bird, Mhairi McEwan
Cover of the book Empowered Educators in China by Andy Bird, Mhairi McEwan
Cover of the book Impossible Objects by Andy Bird, Mhairi McEwan
Cover of the book The Ultimate Harry Potter and Philosophy by Andy Bird, Mhairi McEwan
Cover of the book Analysis of Financial Time Series by Andy Bird, Mhairi McEwan
Cover of the book Real-time Systems Scheduling 1 by Andy Bird, Mhairi McEwan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy