The Handbook of Market Intelligence

Understand, Compete and Grow in Global Markets

Business & Finance, Marketing & Sales, Research
Cover of the book The Handbook of Market Intelligence by Irmeli Hirvensalo, Markko Vaarnas, Hans Hedin, Wiley
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Author: Irmeli Hirvensalo, Markko Vaarnas, Hans Hedin ISBN: 9781118923603
Publisher: Wiley Publication: May 16, 2014
Imprint: Wiley Language: English
Author: Irmeli Hirvensalo, Markko Vaarnas, Hans Hedin
ISBN: 9781118923603
Publisher: Wiley
Publication: May 16, 2014
Imprint: Wiley
Language: English

An important update to this roadmap for the development of a corporate intelligence program

Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further
developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights.

• Full of best practice advice from hundreds of real-life international case studies

• Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data

• Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

An important update to this roadmap for the development of a corporate intelligence program

Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further
developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights.

• Full of best practice advice from hundreds of real-life international case studies

• Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data

• Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development

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