The Handbook of Media Audiences

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book The Handbook of Media Audiences by , Wiley
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Author: ISBN: 9781444340501
Publisher: Wiley Publication: March 21, 2011
Imprint: Wiley-Blackwell Language: English
Author:
ISBN: 9781444340501
Publisher: Wiley
Publication: March 21, 2011
Imprint: Wiley-Blackwell
Language: English

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.

  • Details the study of audiences and how it is changing in relation to digital media
  • Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
  • Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
  • Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
  • Includes contributions from some of the most outstanding international scholars in the field
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This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media.

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