The Hollywood Brand

Movies and American Modernity

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture, Sociology
Cover of the book The Hollywood Brand by Peter M. Catapano, Taylor and Francis
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Author: Peter M. Catapano ISBN: 9781351183246
Publisher: Taylor and Francis Publication: January 31, 2018
Imprint: Routledge Language: English
Author: Peter M. Catapano
ISBN: 9781351183246
Publisher: Taylor and Francis
Publication: January 31, 2018
Imprint: Routledge
Language: English

The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.

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The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.

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