Author: | Francis DeRespinis, Peter Hayward, Jana Jenkins, Amy Laird, Leslie McDonald, Eric Radzinski | ISBN: | 9780132118941 |
Publisher: | Pearson Education | Publication: | October 14, 2011 |
Imprint: | IBM Press | Language: | English |
Author: | Francis DeRespinis, Peter Hayward, Jana Jenkins, Amy Laird, Leslie McDonald, Eric Radzinski |
ISBN: | 9780132118941 |
Publisher: | Pearson Education |
Publication: | October 14, 2011 |
Imprint: | IBM Press |
Language: | English |
The IBM Style Guide distills IBM wisdom for developing superior content: information that is consistent, clear, concise, and easy to translate. The IBM Style Guide can help any organization improve and standardize content across authors, delivery mechanisms, and geographic locations.
This expert guide contains practical guidance on topic-based writing, writing content for different media types, and writing for global audiences.
Throughout, the authors illustrate the guidance with many examples of correct and incorrect usage.
Writers and editors will find authoritative guidance on issues ranging from structuring information to writing usable procedures to presenting web addresses to handling cultural sensitivities.
The guidelines cover these topics:
The IBM Style Guide can help any organization or individual create and manage content more effectively. The guidelines are especially valuable for businesses that have not previously adopted a corporate style guide, for anyone who writes or edits for IBM as an employee or outside contractor, and for anyone who uses modern approaches to information architecture.
The IBM Style Guide distills IBM wisdom for developing superior content: information that is consistent, clear, concise, and easy to translate. The IBM Style Guide can help any organization improve and standardize content across authors, delivery mechanisms, and geographic locations.
This expert guide contains practical guidance on topic-based writing, writing content for different media types, and writing for global audiences.
Throughout, the authors illustrate the guidance with many examples of correct and incorrect usage.
Writers and editors will find authoritative guidance on issues ranging from structuring information to writing usable procedures to presenting web addresses to handling cultural sensitivities.
The guidelines cover these topics:
The IBM Style Guide can help any organization or individual create and manage content more effectively. The guidelines are especially valuable for businesses that have not previously adopted a corporate style guide, for anyone who writes or edits for IBM as an employee or outside contractor, and for anyone who uses modern approaches to information architecture.