The IBM Way

Insights into the World's Most Successful Marketing Organization

Business & Finance
Cover of the book The IBM Way by Buck Rodgers, HarperCollins e-books
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Author: Buck Rodgers ISBN: 9780062032331
Publisher: HarperCollins e-books Publication: April 5, 2011
Imprint: HarperCollins e-books Language: English
Author: Buck Rodgers
ISBN: 9780062032331
Publisher: HarperCollins e-books
Publication: April 5, 2011
Imprint: HarperCollins e-books
Language: English

IBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400,000 people and generates $50 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization.

How does IBM do it? That's what even the most successful companies want to know. Now Buck Rodgers, the man who has personified "the IBM way," describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an exposé, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

IBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400,000 people and generates $50 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization.

How does IBM do it? That's what even the most successful companies want to know. Now Buck Rodgers, the man who has personified "the IBM way," describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an exposé, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.

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