The Impact Equation

Are You Making Things Happen or Just Making Noise?

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Business Reference, Business Communication, Marketing & Sales
Cover of the book The Impact Equation by Chris Brogan, Julien Stanwell Smith, Penguin Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Chris Brogan, Julien Stanwell Smith ISBN: 9781101572436
Publisher: Penguin Publishing Group Publication: October 25, 2012
Imprint: Portfolio Language: English
Author: Chris Brogan, Julien Stanwell Smith
ISBN: 9781101572436
Publisher: Penguin Publishing Group
Publication: October 25, 2012
Imprint: Portfolio
Language: English

“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.”

Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise.

In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of fol­lowers. You need a potent mix of all of the above and more.

Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising cam­paign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers.

Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact.

As the traditional channels for marketing, selling, and influencing disappear and more people inter­act mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.”

Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise.

In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of fol­lowers. You need a potent mix of all of the above and more.

Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising cam­paign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers.

Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact.

As the traditional channels for marketing, selling, and influencing disappear and more people inter­act mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.

More books from Penguin Publishing Group

Cover of the book The Oz Principle by Chris Brogan, Julien Stanwell Smith
Cover of the book Alpha and Omega by Chris Brogan, Julien Stanwell Smith
Cover of the book Shadows of Falling Night by Chris Brogan, Julien Stanwell Smith
Cover of the book After Tonight by Chris Brogan, Julien Stanwell Smith
Cover of the book Once upon a Dream by Chris Brogan, Julien Stanwell Smith
Cover of the book Chike and the River by Chris Brogan, Julien Stanwell Smith
Cover of the book The Great Believers by Chris Brogan, Julien Stanwell Smith
Cover of the book To Sell Is Human by Chris Brogan, Julien Stanwell Smith
Cover of the book Ghost Gone Wild by Chris Brogan, Julien Stanwell Smith
Cover of the book Primal Bonds by Chris Brogan, Julien Stanwell Smith
Cover of the book Chuck Norris Vs. Mr. T by Chris Brogan, Julien Stanwell Smith
Cover of the book The Hob's Bargain by Chris Brogan, Julien Stanwell Smith
Cover of the book From a Crooked Rib by Chris Brogan, Julien Stanwell Smith
Cover of the book Maverick by Chris Brogan, Julien Stanwell Smith
Cover of the book Life Sentence by Chris Brogan, Julien Stanwell Smith
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy