The impact of the internet and social media on the hotel industry

How the internet and social media have changed the way hotels need to operate if they are to succeed in today's dynamic and global markets

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book The impact of the internet and social media on the hotel industry by Christoph Müller, GRIN Publishing
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Author: Christoph Müller ISBN: 9783640897438
Publisher: GRIN Publishing Publication: April 20, 2011
Imprint: GRIN Publishing Language: English
Author: Christoph Müller
ISBN: 9783640897438
Publisher: GRIN Publishing
Publication: April 20, 2011
Imprint: GRIN Publishing
Language: English
Essay from the year 2011 in the subject Hotel Industry / Catering, grade: A, The University of Surrey, language: English, abstract: This paper deals with the impact of the internet and social media on the hotel industry. In particular, it points out how the rules of the game have changed in today's dynamic and global environment and how hotels need to operate if they are to succeed from a long-term perspective. Likewise, it outlines how activities on both the buy-side and sell-side can be enhanced through the implementation of internet-enabled technologies. Furthermore, the paper highlights barriers that might inhibit further development of e-business. Practical examples are used throughout the paper and an industry analysis using Michael Porter's Five Forces model and a case study are provided in the appendices in order to promote understanding.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Essay from the year 2011 in the subject Hotel Industry / Catering, grade: A, The University of Surrey, language: English, abstract: This paper deals with the impact of the internet and social media on the hotel industry. In particular, it points out how the rules of the game have changed in today's dynamic and global environment and how hotels need to operate if they are to succeed from a long-term perspective. Likewise, it outlines how activities on both the buy-side and sell-side can be enhanced through the implementation of internet-enabled technologies. Furthermore, the paper highlights barriers that might inhibit further development of e-business. Practical examples are used throughout the paper and an industry analysis using Michael Porter's Five Forces model and a case study are provided in the appendices in order to promote understanding.

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