The importance of customer relationship management in the automotive supply industry

Business & Finance, Marketing & Sales
Cover of the book The importance of customer relationship management in the automotive supply industry by Michael Schäfer, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Michael Schäfer ISBN: 9783638500135
Publisher: GRIN Publishing Publication: May 11, 2006
Imprint: GRIN Publishing Language: English
Author: Michael Schäfer
ISBN: 9783638500135
Publisher: GRIN Publishing
Publication: May 11, 2006
Imprint: GRIN Publishing
Language: English

Master's Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B-, University of Leicester (Management Center), 38 entries in the bibliography, language: English, abstract: The purpose of this dissertation is to investigate the importance of CRM in a specific industry for a specific company. More precisely, this work will explore the automotive supplier industry; and within that industry, the company Y will be analysed, discussed and explored. Y is a supplier of aluminium tubes and aluminium profiles to the global automotive industry. The research will encompass several key areas in an effort to present a multi-perspective work, including best practices, an overview of CRM, and key factors of success as well as an automotive industry survey that the author administered, documented and integrated into this dissertation to add an element from the real business world to the research. First, a broad overview of relevant CRM theories and their meaning will be presented in order to set the stage for a discussion of Y as a specific competitor in the automotive supplier industry and to facilitate realistic and effective comparison and contrast between industry trends and the chosen company in particular. Following the CRM theory overview, differences between business-to-business and business-to-consumer markets will be differentiated for a complete understanding of these two distinct segments of the industry. Success factors within CRM will be presented, together with the limitations and problems associated with the application of CRM. After that supplementing theories beyond CRM will be identified and discussed. A literature review will be included to add substance and relevance to the research. In the second part of this dissertation, a survey will be presented that the author composed and administered towards Y's business-to-business automotive customers. After the survey and methodology is discussed, an analysis of the results of the survey will be discussed and graphically represented, bringing the paper full circle and representing real-world, current and relevant experiences, attitudes and comments. Based upon the results, interpretation will evolve into fact-based conclusions, and recommendations, all within the scope of the limitations that the author also will identify and reveal in order to give the readers of the research an accurate representation of possible limits in the research. In brief, the author aims to blend relevant literature, real-life industry experiences and a survey of current industry attitudes and opinions to provide a full-bodied, comprehensive work of effective research.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Master's Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B-, University of Leicester (Management Center), 38 entries in the bibliography, language: English, abstract: The purpose of this dissertation is to investigate the importance of CRM in a specific industry for a specific company. More precisely, this work will explore the automotive supplier industry; and within that industry, the company Y will be analysed, discussed and explored. Y is a supplier of aluminium tubes and aluminium profiles to the global automotive industry. The research will encompass several key areas in an effort to present a multi-perspective work, including best practices, an overview of CRM, and key factors of success as well as an automotive industry survey that the author administered, documented and integrated into this dissertation to add an element from the real business world to the research. First, a broad overview of relevant CRM theories and their meaning will be presented in order to set the stage for a discussion of Y as a specific competitor in the automotive supplier industry and to facilitate realistic and effective comparison and contrast between industry trends and the chosen company in particular. Following the CRM theory overview, differences between business-to-business and business-to-consumer markets will be differentiated for a complete understanding of these two distinct segments of the industry. Success factors within CRM will be presented, together with the limitations and problems associated with the application of CRM. After that supplementing theories beyond CRM will be identified and discussed. A literature review will be included to add substance and relevance to the research. In the second part of this dissertation, a survey will be presented that the author composed and administered towards Y's business-to-business automotive customers. After the survey and methodology is discussed, an analysis of the results of the survey will be discussed and graphically represented, bringing the paper full circle and representing real-world, current and relevant experiences, attitudes and comments. Based upon the results, interpretation will evolve into fact-based conclusions, and recommendations, all within the scope of the limitations that the author also will identify and reveal in order to give the readers of the research an accurate representation of possible limits in the research. In brief, the author aims to blend relevant literature, real-life industry experiences and a survey of current industry attitudes and opinions to provide a full-bodied, comprehensive work of effective research.

More books from GRIN Publishing

Cover of the book Humanitarian Intervention by Michael Schäfer
Cover of the book Regional Opportunities of the Fehmarn Belt Link by Michael Schäfer
Cover of the book Introducing the Dandy to the New World - Oscar Wilde visits America, January 2nd 1882 - December 27th 1882 by Michael Schäfer
Cover of the book Jane Austen: A Political Author of her Time? by Michael Schäfer
Cover of the book The Representation of Gender-Specific Conversational Behaviour in Informal Talk by Michael Schäfer
Cover of the book European financial regulation and supervision and the onslaught of the financial crisis by Michael Schäfer
Cover of the book A Critical Account of Durkheim's Concept of Organic Solidarity by Michael Schäfer
Cover of the book 'Trading Organs against Passports' - The Search for Identity in Dirty Pretty Things (2002) by Michael Schäfer
Cover of the book The Simile of the Avalanche in Shelley's Prometheus Unbound by Michael Schäfer
Cover of the book Auditor independence and regulation by Michael Schäfer
Cover of the book The agricultural sector in Spain and Poland during the pre-accession period by Michael Schäfer
Cover of the book The embodied mind by Michael Schäfer
Cover of the book Work Stress. Why Organisations should focus on it and provide effective examples by Michael Schäfer
Cover of the book The Chronology of William Faulkner's 'A Rose for Emily' by Michael Schäfer
Cover of the book Experimental evidence on the free rider problem by Michael Schäfer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy