The Jargon of Authenticity

Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book The Jargon of Authenticity by Theodor Adorno, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Theodor Adorno ISBN: 9781134438372
Publisher: Taylor and Francis Publication: September 13, 2013
Imprint: Routledge Language: English
Author: Theodor Adorno
ISBN: 9781134438372
Publisher: Taylor and Francis
Publication: September 13, 2013
Imprint: Routledge
Language: English

Theodor Adorno was no stranger to controversy. In The Jargon of Authenticity he gives full expression to his hostility to the language employed by certain existentialist thinkers such as Martin Heidegger. With his customary alertness to the uses and abuses of language, he calls into question the jargon, or 'aura', as his colleague Walter Benjamin described it, which clouded existentialists' thought. He argued that its use undermined the very message for meaning and liberation that it sought to make authentic. Moreover, such language - claiming to address the issue of freedom - signally failed to reveal the lack of freedom inherent in the capitalist context in which it was written. Instead, along with the jargon of the advertising jingle, it attributed value to the satisfaction of immediate desire. Alerting his readers to the connection between ideology and language, Adorno's frank and open challenge to directness, and the avoidance of language that 'gives itself over either to the market, to balderdash, or to the predominating vulgarity', is as timely today as it ever has been.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Theodor Adorno was no stranger to controversy. In The Jargon of Authenticity he gives full expression to his hostility to the language employed by certain existentialist thinkers such as Martin Heidegger. With his customary alertness to the uses and abuses of language, he calls into question the jargon, or 'aura', as his colleague Walter Benjamin described it, which clouded existentialists' thought. He argued that its use undermined the very message for meaning and liberation that it sought to make authentic. Moreover, such language - claiming to address the issue of freedom - signally failed to reveal the lack of freedom inherent in the capitalist context in which it was written. Instead, along with the jargon of the advertising jingle, it attributed value to the satisfaction of immediate desire. Alerting his readers to the connection between ideology and language, Adorno's frank and open challenge to directness, and the avoidance of language that 'gives itself over either to the market, to balderdash, or to the predominating vulgarity', is as timely today as it ever has been.

More books from Taylor and Francis

Cover of the book Christians in Al-Andalus 711-1000 by Theodor Adorno
Cover of the book Toys, Games, and Media by Theodor Adorno
Cover of the book Classical Hollywood Comedy by Theodor Adorno
Cover of the book The Articulate Classroom by Theodor Adorno
Cover of the book Middle English Literature by Theodor Adorno
Cover of the book Designing for Zero Waste by Theodor Adorno
Cover of the book Law and Development in Asia by Theodor Adorno
Cover of the book Fifty Years of Anthropology and Education 1950-2000 by Theodor Adorno
Cover of the book Relational Psychoanalysis, Volume 2 by Theodor Adorno
Cover of the book The Sensory Basis and Structure of Knowledge by Theodor Adorno
Cover of the book Asianism and the Politics of Regional Consciousness in Singapore by Theodor Adorno
Cover of the book Bisexual Women by Theodor Adorno
Cover of the book Media and Communication in the Chinese Diaspora by Theodor Adorno
Cover of the book Chinese Mathematical Astrology by Theodor Adorno
Cover of the book International Organizational Behavior by Theodor Adorno
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy