The Kim Kardashian Principle

Why Shameless Sells (and How to Do It Right)

Business & Finance, Marketing & Sales, Direct Marketing, Nonfiction, Computers, Internet, Electronic Commerce
Cover of the book The Kim Kardashian Principle by Jeetendr Sehdev, St. Martin's Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jeetendr Sehdev ISBN: 9781250107534
Publisher: St. Martin's Press Publication: March 21, 2017
Imprint: St. Martin's Press Language: English
Author: Jeetendr Sehdev
ISBN: 9781250107534
Publisher: St. Martin's Press
Publication: March 21, 2017
Imprint: St. Martin's Press
Language: English

In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases.

In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services break through?

Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity that traditional marketing tactics just can’t touch.

From YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk, The Kim Kardashian Principle reveals the people, products, and brands that do it best. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.

The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases.

In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products, and services break through?

Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity that traditional marketing tactics just can’t touch.

From YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk, The Kim Kardashian Principle reveals the people, products, and brands that do it best. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.

The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.

More books from St. Martin's Press

Cover of the book Lucky Chica by Jeetendr Sehdev
Cover of the book Alias Hook by Jeetendr Sehdev
Cover of the book The Empress of India by Jeetendr Sehdev
Cover of the book Poisoned Vows by Jeetendr Sehdev
Cover of the book Fifty Plus by Jeetendr Sehdev
Cover of the book The Winning Investor's Guide to How to Pick Better Stocks by Jeetendr Sehdev
Cover of the book Second Circle Tattoos, The Complete Series by Jeetendr Sehdev
Cover of the book The September Society by Jeetendr Sehdev
Cover of the book The Perfect Paragon by Jeetendr Sehdev
Cover of the book Miracle at Fenway by Jeetendr Sehdev
Cover of the book Quick and Dirty Tips for Life After College by Jeetendr Sehdev
Cover of the book The Burning by Jeetendr Sehdev
Cover of the book Bearing His Name by Jeetendr Sehdev
Cover of the book Murder at Honeychurch Hall by Jeetendr Sehdev
Cover of the book He Loves Lucy by Jeetendr Sehdev
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy