The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds

Win—and Keep—Your Customers’ Hearts and Minds

Business & Finance, Business Reference, Business Communication, Marketing & Sales, Sales & Selling
Cover of the book The Laws of Brand Storytelling: Win—and Keep—Your Customers’ Hearts and Minds by Ekaterina Walter, Jessica Gioglio, McGraw-Hill Education
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Author: Ekaterina Walter, Jessica Gioglio ISBN: 9781260440201
Publisher: McGraw-Hill Education Publication: November 2, 2018
Imprint: McGraw-Hill Education Language: English
Author: Ekaterina Walter, Jessica Gioglio
ISBN: 9781260440201
Publisher: McGraw-Hill Education
Publication: November 2, 2018
Imprint: McGraw-Hill Education
Language: English

From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty

We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is. As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action.

How?

By following these laws:

•The Protagonist Laws: Know Who You Are

•The Strategy Laws: Understand Your Goals

•The Discovery Laws: Find Your Story

•The Story-Making Laws: Craft Your Story

•The Channel Laws: Share Your Story

•The Laws of Engagement: Engage with Your Communities

Packed with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law―literally―for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds, and you win their business and their loyalty.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty

We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is. As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action.

How?

By following these laws:

•The Protagonist Laws: Know Who You Are

•The Strategy Laws: Understand Your Goals

•The Discovery Laws: Find Your Story

•The Story-Making Laws: Craft Your Story

•The Channel Laws: Share Your Story

•The Laws of Engagement: Engage with Your Communities

Packed with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law―literally―for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds, and you win their business and their loyalty.

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